Hands On Communications has provided BHP Billiton with a thorough and practical media training service in the lead-up to the company's sponsorship of the 2008 Olympic Games in Beijing, China.
In rolling out his course, Jim Wilson assisted the company's ambassadors for the sponsorship, which include a range of high-profile athletes, better understand the techniques of effective communication.
The program has taught the company's ambassadors a number of ways to best articulate messages associated with the sponsorship in a range of forums, whether it be speaking to media or presenting in front of large audiences.
It was a thoroughly engaging session, enjoyed by all participants.
Jonathan Rose
BHP Billiton
Communications Manager - Beijing Olympics Sponsorship
