Media Training

The Media is a phenomenally powerful tool. For any organisation or person dealing with the media, it is a tool that needs to be understood and mastered in order to be an effective media performer. A media interview or presentation when executed on your terms is a free 'Ad' and a perfect 'PR' opportunity to reinforce your company's positive key messages.

Hands on Communications Media Training and Advanced Media Training provide the trainee with a better understanding of the Australian media and the media's agenda and develops skills and techniques in order to communicate 'your' agenda through consistent positive key messages.

The Media Training session(s) covers the essential components of dealing with the media:

• Preparation for the media interview - establishing key messages
• Key techniques to execute during the media interview including 'bridging phrases', 'deflection techniques' and how to get back to your key messages
• Practical, real-time training situations - on camera - with detailed playback analysis
• Advanced Media Training Tachniques

Hands on Communications training take role play to the next level through simulated media interviews, 'live' press conferences, 'live' crosses and 'talk-back' radio training scenarios.

Hands on Communications Media Training and Advanced Media Training gives you the essential qualities, the essential knowledge and the essential skills necessary to give dynamic, powerful media presentations or interviews and deliver key messages with maximum results.